ATTENTION EVENT PLANNERS!

​If You Want to Scale Your 

Business to Six Figures,

You Can’t Afford NOT

to Read This…

 

How would you like to ELEVATE your event planning business to make it efficient and profitable with a framework to SCALE TO SIX FIGURES!

 

WITHOUT MAKING COSTLY MISTAKES!

How would your event planning business be different if you could...

  • stand apart from your competition with a clear, strong, and professional brand?

  • use marketing strategies effectively to attract your ideal client?

  • execute events flawlessly with a killer team?

  • consistently bring in ongoing and repeat clients?

  • charge enough to be profitable…AND have a framework to scale to six figures?

     

You want to ELEVATE your event planning business, but you’ve been stuck…

 
 

UNTIL NOW

 

You’re happiest when you’re planning events – you get excited about the entire event planning process and you’re great at it!

 

BUT…

 

You're not sure exactly what to do to move your business forward? And you can't find information out there that speaks directly to event planning business owners?

 

SOUND FAMILIAR?

 

HERE'S THE PROBLEM…

The information you need is next to impossible to find!

​I GET YOU… BECAUSE I'VE BEEN THERE.

 

Hi, I’m Tonya Coleman,
​and I’m an event planner coach.

I'm the owner and creative director of Soiree Event Design and have been an entrepreneur for over 20 years.  After styling and producing events for the last 10 years and building a 6-figure event planning business… 

I’ve developed a strategy to help women JUST LIKE YOU do it too!

 

I've planned all kinds of events from kids events, fundraising galas, corporate events, balls and more and worked with many companies and brands including Mattel, Target, UNCF, U.S. Bank, Oriental Trading & more!

 

​I have the secret sauce to building a 6-figure event planning business and I'm passionate to share it with you!

 

I’M ON A MISSION!

 

To Help YOU Build a 6-Figure Event Planning Business! 

 
 
 
 
 

I've had the good fortune to partner with Tonya Coleman on events large and small. She's truly a partner. From the in-take meetings where we align on vision to the on-site execution where she always maintains the utmost professionalism, Tonya is partner committed to delivering success and less stress to her clients. Through her creativity, she brings the WOW! Through her experience, she brings the know-how. From her maturity, she brings grace. I'm clearly a fan and the praise is due to her excellent work and wonderful spirit.

 

Ken Charles

Senior Vice President | Enterprise Talent | U.S. Bank

​10 years ago, when I first started my event planning business, I scoured the Internet trying to find ANY REAL information to guide me on starting an event planning business…

 
 
 
 
 
 

…How much should I charge?

…How can I generate ongoing revenue?

…What kind of terms and contracts would I need?

 

I looked and looked and found literally NOTHING...

which led me to start my business at a disadvantage and make LOTS of costly mistakes!

 
 
 
 

CAN YOU RELATE?

 
 
 
 

​After finding nothing… and I mean NOTHING… I just started doing things my own way…

through A LOT of trial and error.

 

Some things went really well…And some things… DIDN’T.

 

But I learned from my mistakes, pivoted, and came up with a

9-STEP FRAMEWORK THAT WORKED FOR ME!

 

YOU CAN HAVE...

 

  • …a STELLAR brand that communicates exactly who you are and why your business is unique

     

  • …smart marketing tactics that will get you where you want to be FASTER than trying every marketing strategy out there (with little to no results)

  • …an event planning business that is on track to make six-figures

     

WITHOUT wasting all your time and money

MAKING COSTLY MISTAKES!

 

I can show you how to

 RECLAIM YOUR TIME!

MAKE MORE MONEY!

AND SCALE TO SIX-FIGURES!

 

Are you ready to take the next step?

 

Are you ready to pivot your event planning business and reclaim the money you're leaving on the table?

 

Are you ready to deep dive into my 9-step strategic framework and do the work to kick start your event planning business to the next level?

 

Are you ready for an efficient and profitable event planning business with more money in the bank, more time and a killer team?

 

Are you ready to see a return on your investment?

 

SET YOUR BUSINESS ON TRACK TO MAKE SIX-FIGURES!

 

Introducing...

…a 6-week course for up to 20 women event planners who will learn my 9-step framework

to scale your business to six figures!

 

I designed the Pivot to Profits course to teach women just like you my proven techniques you can implement NOW to help grow your event planning business to:

 

...BE EFFICIENT...

...MAKE MORE MONEY...

& SCALE TO SIX-FIGURES!

 

Over six weeks, you'll learn my 9-step strategic framework that will set your business up to scale to SIX-FIGURES!

 

Get Your Mind Right!

 

Week 1

Learn tools on creating and maintaining a CEO mindset to build confidence in your skills and services so you can be confident in the value that you provide your client.

Rich Your Niche & Own it!

 

Week 2

Learn how to make more money by identifying your niche so you can stand apart from your competition and focus on your ideal client. 

Get Social & 

​Find Your Peeps! 

 

Week 3

Learn how to use social media effectively to attract your ideal client.  Learn how to find your ideal client in your city and be ready with a killer elevator pitch!

Charge Your Worth! 

 

Week 4

Learn my strategy to get your business to SIX FIGURES! Learn how to develop a proposal and a pricing model to charge enough to be profitable every single time!  Learn my strategies on profit pitfalls to avoid and where you can draw the most profit potential.  

Rinse & Repeat!

Week 5

Learn how to develop a turn-key pre-event plan to cut down on upfront planning time and learn what online software I use to plan events with ease.  Learn strategies to keep Shiny Object Syndrome under control!

Execute Flawlessly & Keep 'Em Coming Back!

 

Week 6

Execute your events flawlessly with my iron-clad Run of Show and learn how to assemble and hire a killer team to execute each and every event. Learn my strategy on how to gain an ongoing client base and repeat business!

 

When you enroll in Pivot to Profits,

you'll ALSO get these BONUSES...

 

  • FREE access to the private Pivot to Profits Facebook group (Value: $1,000)

     

  • Weekly group coaching Q&A calls with me! (Value: $6,000)

  • BONUS: LIVE EVENT: Join me for my next Event Planners Unplugged LIVE event where we will come together for learning, fun and networking! (Value: $1,000)

     

  • BONUS: LEGAL 101-Protect Yourself & Your Brand! Learn legal tips on how to protect yourself and your brand with trademarks and copyrights (Value:  $1,000)

     
 

It is my true pleasure to write this testimonial about the very talented Tonya Coleman from Soiree Event Design.  When I first started my business years ago, her party business was one of the first to inspire me and I wanted to know how she ran her successful business.  Once she released her e-book I was so excited. Tonya's training offered her step-by-step strategy on starting and running a successful party business. No theories, no fluff but just right to the point advice.  I also had the pleasure of working with her at BASH—a 2 day conference for event planners in Phoenix—and could see from day one that she really does walk the walk. I am looking forward to working with Tonya on how to successfully continue to grow my business so we can go to the next level!

Jamila Watson

Owner | Parties on Purpose

As an owner of a small creative studio that has worked with Tonya for 5 years now, I can say without a doubt that Tonya is an expert at event planning. She has an incredible ability to motivate event workers, facilitate productive planning meetings, and create experiences for guests that they will be talking about for a long time to come. Working with Tonya, I have learned to be strong in my leadership voice and learned new tools to make my planning more efficient. If you are new to planning or need a refresher on the ins and outs of event planning... Learning from an expert is key and
Tonya is your gal!

Katie Driver 

Owner | Uncommon Creative Studio

I have worked alongside and collaborated with Tonya Coleman for over a decade.  Her attention to detail, grand vision of event design and execution is second to none.  Her ability to multi-task amidst high stress deadlines while maintaining professional and pleasant composure, makes her a joy to work with every project.  In short, she gets the job done, and she gets it done well. I highly recommend Tonya Coleman for event planning on any scale and am excited that she will be sharing her experience and knowledge with other event planners to elevate their businesses!

Karl Demer

​President/CEO  | Atomic K Productions

SO YOU'RE GETTING…

 

Access to the Pivot to Profits course online –

with a downloadable workbook and resource sheets!

(Value: $6,000)

 

PLUS

 

Access to the private Facebook group!

(Value: $1,000)

 

PLUS

 

Weekly group coaching/Q&A calls with me!

(Value: $6,000)

 

PLUS

 

BONUS: LEGAL 101 - Protect Yourself & Your Brand!

(Value: $1,000)

 

AND

 

BONUS: Event Planners Unplugged LIVE event!

(Value: $1,000)

 

 

TOTAL VALUE: $15,000

 

LET'S TALK ABOUT THE VALUE

OF LEARNING FROM SOMEONE WHO'S

BEEN THERE, DONE THAT

 

You COULD spend the next TEN YEARS learning all of this by trial and error
(like I did)…

 

OR

 

You could spend the next SIX WEEKS taking massive action to launch or pivot your event planning business to next-level efficiency and profitability at turbo-speed.

 

Think about the opportunity cost of losing TEN YEARS of profitability in your business.

 

If all this course did was give you an extra $10,000 A YEAR in growth to your business…

 

…multiplied by TEN YEARS…

 

That’s $100,000.

 

WOW that's A LOT of Money to Leave on the Table!

 

But I created this course to help as many women as possible to elevate their event planning businesses to the next level with a framework to scale to six figures.

 

So, I'm not going to charge you $100,000

 

I'm not even going to charge you $15,000

(the full value of the course)

 

 

Right now, you join Pivot to Profits

~ with all of the bonuses ~

* for $2997 paid-in-full *

or two payments of $1650

 
 
 
 

​​​THIS OFFER WON'T LAST FOREVER!

 

It will expire on May 24, 2019 at midnight or when all 20 spots are filled (whichever comes first).

 

So ask yourself…

ARE YOU READY TO INVEST IN YOU AND YOUR BUSINESS

TO SET YOU ON TRACK TO MAKE SIX FIGURES?

 

 

HERE'S WHAT SOME OF MY CLIENTS HAVE TO SAY...

Tonya Coleman of Soiree Event Design is the real deal. I heard about her work long before I met her in my current role as Area Director for UNCF. The word was always, you need to get to know Tonya Coleman. She is a badazz! She has been the engine behind six successful UNCF Masked Balls. Her attention to every level of detail and remaining calm and collected is a testament to her ability to always be client-focused. She is always in execution mode, but is an excellent planner to help meet intended goals. When you enter an event that Soiree Event Design has executed, you know every element is seamless and you will be transformed and guaranteed to have a great experience. At our gala in 2018, our event Chair popped a button on his velvet jacket prior to going on stage…Tonya and her team were ready at the quick…they took his jacket, performed a magic act, had the right sewing tools handy and he was good to go. Excellent customer service even in the unexpected!

Laverne McCartney-Knighton

Area Development Director | UNCF

I had the pleasure of working with Tonya Coleman of Soiree Event Design on my national conference BASH (for event planners) for 2 years. She was our conference coordinator and graphic designer. Tonya can do it all.
Her organizational, communication, and interpersonal skills are outstanding and greatly contributed to the success of the event. She managed the conference details & logistics and made sure that nothing fell through the cracks. An added bonus is her extensive knowledge of graphic design sets her apart and she is able to coordinate and brand an event from concept to completion.

Michelle Burt

Founder | BASH Conference

ENROLLMENT ENDS ON May 24, 2019

 

FREQUENTLY ASKED QUESTIONS

  • How can I afford this when I’m struggling to make money now in my business?

    Let’s get real for a second…even a few years into my business, I felt the same way.  It took me a minute to make an investment in myself and in my business. And after I did, I wished I had done it a long time ago! I would have preventing making some costly mistakes which in hindsight, I would not have made if I had the tools, coaching and information to run my business more efficiently which led immediately to more money! How can you NOT invest in your business is the real question….AND…did I mention that training is a 100% tax write-off! WIN - WIN!

     

     

    Do you have recommendations for funding sources I can use to help pay for the course?

    https://www.kabbage.com

    https://www.paypal.com/workingcapital/

    https://www.sofi.com

    https://creditapply.paypal.com/ (This option is for PAY IN FULL only.  If you decide to use this option, let me know BEFORE you sign up and I’ll send you a PayPal invoice instead)

     

  • Who is this course for? New event planners? Seasoned event planners?

    This course is for new and seasoned event planners who are ready to stop making costly mistakes and want to invest now in their businesses to get on track to making six figures!  If you are struggling to make enough money, can’t hire a team, and are close to burnout…this course is for you! If you are just starting your event planning business and want the tools, coaching and information to start off the right way and get to six figures faster….then this course is for you!

     

  • What will I learn in this course?

    You will learn my 9-step framework that I used to pivot my business to make more money, be more efficient and be on track to make six figures. Once you learn the steps, it’s up to you to implement those strategies into your business so you can see results. Show up, do the work and we’ll be toasting to you making more money in your business and you having more time to enjoy your success!

     

  • Will I get one-on-one coaching with Tonya?

    Each week, you will have the chance to take part in a group coaching session with me where you can ask questions about that week’s lesson. In addition, all members of the course will be in a private Facebook group where you can ask me questions anytime throughout the 6 weeks. 

     

  • Why should I take this course instead of others?

    Well, that’s pretty simple. This course is taught by an event planner for event planners! There aren’t very many courses out there that teach specifically the event planning business and definitely not by an event planner who has been there and DONE THAT! It has been a passion of mine to share my knowledge of the event planning business with other women event planners so we can all be BADASS and PROFITABLE business owners living our best lives! I never did understand why other planners don’t want to share their “secret sauce”. Not me…I’m spilling all the TEA! AND…I have the business to prove it! I transformed my kids party planning business into a six-figure event planning business all while being a wife and mom of 5! YOU CAN DO IT TOO, but it takes an investment and work on your part. NOW'S THE TIME TO TAKE ACTION!

     

​ARE YOU READY TO JOIN ME?

 

MAKE MORE MONEY &

SET YOUR BUSINESS UP TO SCALE TO SIX FIGURES!

This course is only for up to 20 badass women

who are ready to elevate their business, so don't wait!

Admission to the course is on a first-come, first-served basis,

so reserve your spot before they fill up!

CLASS STARTS JUNE 3!

 

If you still have additional questions, click here to book a 15 minute clarity call with Tonya.