DITCH THE HOBBY!

CREATE A BUSINESS YOU LOVE!

 

AND...

Learn how to BE YOUR OWN BOSS so you can

LIVE THE LIFE YOU WANT and DO WHAT YOU LOVE

on your own terms!

HERE'S THE PROBLEM...

 

RIGHT NOW

 

YOU'RE GIVING AWAY YOUR TIME & TALENT FOR FREE!

 

HOW DO I TURN

THIS INTO A BUSINESS?

 

HELP!

 

I've been doing parties for my family and friends...

WHAT DO I NEED TO START a legit party planning business? 

 

I've been doing this for free or practically free...

WHAT SHOULD I CHARGE for my services?

  

I have never had to promote myself... 

HOW CAN I FIND PAYING CLIENTS who will pay my value?

 

HONESTLY...I'M SCARED

that I’ll spend all this time and money to launch a party planning business the wrong way.

 

WHAT HAPPENS IF I FAIL?

 
 

DON'T GO IT ALONE!

 

LEARN FROM SOMEONE WHO'S BEEN THERE, DONE THAT!

 

HI, MY NAME IS

TONYA COLEMAN

I am CEO of Soiree Event Design® -- a six-figure event planning, styling and graphic design studio and founder of The Partypreneurs School of Party Planning®

 

I'VE BEEN AN ENTREPRENEUR FOR OVER 20 YEARS!  

I started my business as a young single mom to a newborn in a new city where I knew one person.  If I had waited for the "right time"...or...waited for permission...I would have never took that leap of faith and launched my business.  I'd probably be in a corporate job right now, wasting time doing something I hate. 

 

I'M ALL ABOUT THIS ENTREPRENEURIAL LIFE!

Running your own business is hard, I'm not even gonna lie, but the rewards are well worth it to do what you love every day on your own terms. 

 

DON'T WAIT FOR PERMISSION!  

Take your destiny into your own hands. Get the tools and training you need to create a business you love and MAKE IT HAPPEN!

 

My business has worked with many brands, businesses and celebrities and I've loved every minute of it. 

 

Click to see each full photo.

 
 
 

AND NOW...I'M ON A

 

MISSION!

 
 

I'm on a mission to teach new and aspiring party planners how to start and run successful party planning businesses!

I WANT YOU TO WIN!

When I first started, no other event planners wanted to share information.

NOT ME...I'M PULLING BACK THE CURTAIN & TEACHING YOU ALL I KNOW!  

I'm providing the information, tools and resources that weren't available to me when I first started out. I wish I had this advantage of having a successful event planner show me step-by-step of not only WHAT to do but HOW to do it.

 

 
     

    PARTYPRENEURS 1O1

    COURSE + COACHING PROGRAM


    LEARN HOW TO TURN YOUR HOBBY INTO A MONEY-MAKING PARTY PLANNING BUSINESS!

     

    By the end of this 10-week course, you will learn how to: 

    • Implement what it takes to be your own BOSS!
    • Identify a niche for your new business!
    • Create a price list that charges your worth!
    • Develop a solid brand that attracts your ideal clients!
    • Start a legit party planning business!
    • Develop a marketing plan to find clients & get hired!
    • Create a solid plan that uses social media as a marketing tool!
    • Have everything you need to know to execute a solid party plan!

    AND...

    10 WEEKLY LIVE Q&A CALLS

    TO ANSWER ALL YOUR QUESTIONS AND GET REAL-TIME FEEDBACK

    TO KEEP YOU ON TRACK SO YOU NEVER GET STUCK!

    8

    MODULES

    WITH DOWNLOADABLE WORKBOOKS & RESOURCES

    PLUS...LIFETIME ACCESS TO ALL MATERIALS!

    All modules are recorded, self-paced and release weekly so you can watch them at your own pace and schedule.  You also have access to the course for the lifetime of the course, so no need to rush or feel overwhelmed. YOU'VE GOT THIS!

    MODULE #1 

    GET YOUR MIND RIGHT!

    Do you have what it takes to be your own BOSS?

     

    I've been an entrepreneur for over 20 years and know all about this entrepreneurial life!  I will share with you the real on what you can expect and how to get into the CEO Mindset necessary to BE YOUR OWN BOSS!

     

    In This Module You Will Learn:

    • How to examine your strengths and weaknesses and how to use them both
    • To identify your skills and your Zone of Genius
    • How to build the confidence necessary to run a business
    • The 7 Daily Affirmations I use to keep my mind right & ready
    • Time management skills and tools to schedule and maintain time barriers

     

    MODULE #2 

    RICH YOUR NICHE!

    There are "riches in niches"...Do you know why?

     

    Learn how to identify your strengths and choose a niche for your business that will maximize your revenue and create a unique selling proposition to stand you apart! 

     

    In This Module You Will Learn:

    • The difference in corporate events and private parties
    • About several different party planning niches
    • Why choosing a niche will make you more (not less) money
    • How to choose a niche for your business
    • How to identify your unique selling proposition within your niche

    MODULE #3

    CHARGE YOUR WORTH!

    Are you unsure of what you should be charging for your services?

     

    Learn strategies on how to price effectively and create a price list. You will also set up a revenue plan to help you to manage your monthly and yearly revenue goals.

     

    In This Module You Will Learn:

    • How to identify your ideal client and learn all about who they are
    • How to price your services to be competitive and remain profitable
    • Learn how to present your pricing to potential clients
    • What a party planner actually does
    • 3 common ways party planners charge
    • How to get paid

    MODULE#4

    BUILD YOUR BRAND!

    What will make your new business stand apart from your competitors?

     

    Learn the steps to creating an identifiable brand voice for your business that effectively communicates who you are, what you do and who you do it for!

     

    In This Course You Will Learn:

    • Why branding is important
    • The 4 W's of branding
    • How to develop your brand voice
    • The difference between brand and brand voice
    • Naming strategies to name your business
    • How to craft an effective tagline
    • Best practices for designing your logo
    • How to create a branding kit

    MODULE #5

    GET LEGIT!

    Transform your hobby into a fully legit party planning business!

     

    Learn the step-by-step process to get your business legal so you can start taking advantage of all the perks and benefits of being a legit small business!

     

    In This Module You Will Learn:

    • The different business types and the pros and cons of each
    • How  to register your business
    • How to take online payments
    • Insurance types and what you will need
    • The importance of trademark and how to do it 
    • How to secure your online presence with URLs, social media channels and more! 

    MODULE #6

    STRUT YOUR STUFF!

    Attract your ideal client and market your business effectively! 

     

    Learn how to get clients and market your business! Create a strategic marketing strategy to communicate directly with your ideal client to get noticed, get booked and maintain an ongoing client base.

     

    In This Module You Will Learn:

    • Effective marketing strategies
    • Marketing strategies to launch your new business
    • How to find clients
    • How to build a portfolio of your work
    • Why styled party shoots are important
    • How to get high-quality photos
    • How to collaborate with vendors
    • How your website should work as a marketing tool

    MODULE #7

    GET SOCIAL!

    Use social media as a revenue-generating marketing tool to find and book clients!

     

    Learn how to find and book clients with effective social media marketing strategies for my most powerful social media tool —Facebook—to build your brand, create a relationship with your ideal client, gain exposure & credibility!

     

    In This Module You'll Learn:

    • How to develop an elevator pitch for your business
    • What to post on social media
    • How to schedule your content
    • How to set up a business account on Facebook
    • How to use Facebook as marketing tool
    • How to build up a following on Facebook
    • Analyze the effectiveness of your social media marketing

    MODULE #8

    EXECUTE THE PLAN!

    The key to keeping your clients coming back is flawless execution!

     

    Learn how to manage the entire party planning process from the initial consultation to closing the deal with a contract through the day-of execution with ease. 

     

    In This Module You Will Learn:

    • Tools you need to automate the party planning process
    • How to negotiate and manage vendors and venues
    • How to create and execute a successful logistics plan 
    • Keys to a successful party set up and breakdown
    • How to hire a team 
    • How to handle client meetings including the consultation
    • Negotiation strategies on how to close the deal with clients

    BONUS

    Get the Partypreneurs® PROFIT & REVENUE PLANNER FREE when you purchase this course.

    Includes:

    ✨ Quarterly Goal Sheets

    ✨ Monthly Revenue Tracker

    ✨ List of Expenses you should be tracking

    ✨ Time Sheets

    ✨ Calendars & To-Do Lists

    ✨ Monthly Income & Expense Sheets

    ✨ Profit and Loss Sheets

    ✨ Inspirational Quotes

    ✨ Note & Ideas Sheets

    PLUS...

    The Partypreneurs® Party Planning for Profits Guide:

    ✨ Party Budget

    ✨ Party Time Sheets

    ✨ Party Expenses

    ✨ Party Profit Recap

    PARTYPRENEURS™ 101 COURSE

    10-WEEK PROGRAM FOR NEW & ASPIRING PARTY PLANNERS

    COURSE INCLUDES:

     

    WEEKLY ACCESS TO ALL 8 PARTYPRENEURS™ 101 MODULES

    (value: $2,376)

     

    WEEKLY FB LIVE Q&A CALLS WITH TONYA COLEMAN

    (value: $2,000)

     

    RESOURCE LIBRARY OF DOWNLOADABLE TOOLS

    (value: $497)

     

    PRIVATE ONLINE FACEBOOK GROUP

    (value: $1,500)

     

    TOTAL VALUE:  $6,373

    JOIN NOW & GET ALL THIS AMAZING VALUE FOR ONLY!  

    3 PAYMENTS OF $397*

    --OR-- 

    $997PAY IN FULL

    * PAYMENT PLAN OPTION IS 3 PAYMENTS FOR 3 CONSECUTIVE MONTHS

    PAY IN FULL AND GET ACCESS TO ALL 8 MODULES ON DAY 1!

    FAST TRACK YOUR RESULTS!

    PAY IN FULL AND RECEIVE IMMEDIATE ACCESS TO ALL MODULES IN THE COURSE...

    AND...  

    PAY IN FULL AND GET THIS FREE BONUS!

    Get the Partypreneurs® CONTRACT BUNDLE FREE when you purchase this course in full.  (VALUE:  $197) 

    The Contract Bundle includes 9 contract templates that are editable and you can personalize with your company's logo:

     

    ✨ Event Planning Contract

    ✨ Contract Addendum

    ✨ Consulting Agreement

    ✨ Catering Contract

    ✨ Rental Agreement

    ✨ Independent Contractor Contract

    ✨ Performer/Entertainment Contract

    ✨ Model Release Agreement

    ✨ Non-Disclosure Agreement (NDA)

    SURPRISE SUMMER SESSION!

    DOORS ARE NOW OPEN

    DON'T MISS YOUR CHANCE TO GET THIS AMAZING OPPORTUNITY

    TO LEARN HOW TO START YOUR PARTY PLANNING BUSINESS THE RIGHT WAY

    WITH A COACH BY YOUR SIDE!   

    0
    0
    DAYS
    0
    0
    HOURS
    0
    0
    MINUTES
    0
    0
    SECONDS

    SPACE IS LIMITED.

    When the timer runs out, doors will close.   

    CLASSES START JUNE 21!

    DON'T MISS OUT ON THIS SURPRISE SUMMER SESSION!

    PARTYPRENEURS 101 IS ONLY OPEN 2 TIMES A YEAR - SPRING & FALL

    AND...THE PRICE IS INCREASING TO $1497 FOR THE FALL SESSION...

    SO TAKE ADVANTAGE OF THIS SURPRISE SESSION AND SAVE!

     

    RAVE REVIEWS

     

     

    The Partypreneurs School was the best decision that I’ve made in a while.

    I’m about to Be My Own Boss! The courses are very thorough, informative and exactly what I need to be a successful party planner. I had no clue of how to do what I love for money.  I just knew how to plan great parties for friends and family for free but now I feel prepared and ready to introduce the world to my business with the tools that I was lacking and the confidence to stop giving away my time for free. If you want to run a successful business to be proud of, Partypreneurs 101 is for you!

    Juanedra Jenkins

    Current Student, The Partypreneurs School

    Pricing My Worth was my biggest fear! 

    Partyprenuers 101 is the best thing that happened to me.  I now know my worth and I have more confidence in my pricing. All the classes have impacted me—I learn something new from each one—things that I did not know that will help me be successful and things that will stand me apart from the rest of the event planners in my city.   I would recommend these classes for anyone who is serious about starting or taking their current business up a notch.  Some may think it’s pricey but it’s truly worth every penny.  You will gain so much knowledge to enhance your business.

    Stephinia Troupe-Owens

    Current Student, The Partypreneurs School

    When I first started my business, Tonya's party planning business was one of the first to inspire me. I wanted to know how she ran her successful business.  Tonya's training offered her step-by-step strategy on starting and running a successful party business. No theories, no fluff —just right to the point advice.  

     

    |​ Jamila Watson |

    Owner, Parties on Purpose

     

    REAL TALK!

     

    TURN YOUR SIDE HUSTLE

    INTO A MONEY-MAKING BUSINESS

     

    THE RIGHT WAY!

     
     

    You COULD waste time learning all of this on your own by trial and error...

    BUT WHY?

     

    Learn from me how I did it and 

    AVOID MAKING COSTLY MISTAKES!

    You won't know what pitfalls to avoid if you don't know where they are, right?

     

    Be ready with all the information, resources and tools you will need to

    LAUNCH YOUR PARTY PLANNING BUSINESS FASTER AND

    WITH CONFIDENCE!

     

    DON'T JUST TAKE MY WORD FOR IT!

     

    TESTIMONIALS

     

    HEAR FROM THOSE WHO TOOK ACTION!

     

    Let me tell you I will NEVER undersell myself again after the Charge Your Worth course. I no longer will do a party without getting my worth and making a profit. This course helped me to be clear and precise on who I have as a client and how I can actually enjoy my work because I can see the profits. She also enlightens on what exactly it is that you should and should not be doing as an event planner. If you really want to do what you love and buy the things you want and love...sign up now!

     

    Tonya really is right on time and so on point with this Candy Tables and Dessert Tables 101 course! I had been stumbling my way through trying to figure out how to set up and how to execute a polished and professional table and this course did just that. Tonya gives a very clear and focused explanation on the do's and don'ts of planning. You can feel the love and her desire for her clients to win in her upbeat and fun tone throughout! ​

    Taija Silva

    Owner, Regally Adorned Events & Sweets

    The Get Your Mind Right course is the perfect way to kick off the Partypreneurs 101 series. It pushes you to really think about what you want from your business. Tonya provides tips on how to "get out of your own way" when it comes to launching your business and behaviors you have to exhibit to be successful at party planning.  AND it's wonderful that this class is free when purchasing any other class. Being able to take this class for free really shows that Tonya wants you to win!

     

    I also purchased the Charge Your Worth course and got exactly what I was looking for and more! I was just looking for guidance on how to charge for a party...what I got was detail on what type of clients I want to work with, what services a planner provides, the importance of time management and how it relates to being profitable, and MORE.  Looking forward to completing the action plan!​

    Shannon Towles

    Owner, A Touch of Towles

    With the pandemic as an event planner, I thought I was ruined.

     

    I just finished Tonya’s Diversify Your Revenue course and let’s just say...total GAME CHANGER!

     

    There was so much amazing information that I have watched it a couple times and I got something new every time!

     

    I highly recommend this course and it is WORTH EVERY PENNY!

     

    I am now feeling prepared in an upside down world to thrive.

     

    Thanks Tonya! 

     

    Melissa Estepp

    Owner, Premier Events by Melissa

    I would like to take the time to personally thank you so much for the Diversify Your Revenue Course. When I tell you I was sitting in a rut stuck like a frog on a log, I mean it.  I began to fall into a deep depression because the pandemic caused me to shut down my sleepover business, lose income, and when I started my online business, I still couldn't figure out what to create, and once again, I was stuck.  As much as I enjoy decorating children’s parties, I just couldn't figure it out and out of the blue, I received your email for the course and started the class instantly. 

     

    Since starting the course, I've reopened my online party shoppe and have added instant downloadable party favors and signs as a means of passive income and listen, hearing the CA-CHING sound throughout the day and night, drives me to create even more.  I've also started added other revenue streams based on your course that are bringing in even more revenue NOW!  I wouldn't have even thought this far outside of the box nor had the confidence to do any of this without the Get Your Mind Right Course, which forced me to reevaluate my mindset and the Diversify Your Revenue Course, which guided me to really break down my business and create other revenue streams.

     

    Raven Melton |

    Owner, Magical Party Shoppe

     

    I have a diploma in events management which is mainly for fundraising and bigger events. But I have been looking up and down for professional and personalized party planning training including pricing and client consultations. Thank you so much for providing these courses, I don't think there's anything else like it out there.

    Natasha Clough

    Event Planner

    I was planning events for family and friends and turned it into a business. Tonya's training on Charging Your Worth, stuck out to me the most. It was the way she broke it down in terms of the rental income side and the salary side. I use this pricing structure today and have since increased my prices to make sure I am paying myself a decent wage. My goal is to take my event planning/ decorating business full time! 

    Talia Foster

    Owner, Lavish Events by Talia

    Working with Tonya, I have learned to be strong in my leadership voice and learned new tools to make my planning more efficient. If you are new to party planning or need a refresher on the ins and outs of event planning... Learning from an expert is key and Tonya's training is the best out there!

    Katie Driver

    Owner, Uncommon Creative Studio

    In 2014 I was working as a Sales Director when my son got sick with Leukemia. Having to quit my job of 10 years was not only scary but also it impacted the finance at home pretty hard.  I was going crazy with all the things happening in my life trying to figure it out what to do with my life and trying to find a job that could allow me to stay at home with my kid and earn enough money for me. 

     

    Doing some research online I found Tonya’s training that really changed my life.  Reading Tonya's story, knowing how she started, getting all the tips, training and amazing templates made me realize that I could start my own business and that I could be successful doing something that I never thought could be a profitable business. I used all of this information to start my own mobile party business from scratch which is still very successful after 6 years.  I truly believe that without her training I would be doing something completely different (and boring maybe).  I can't thank you enough Tonya! You are truly one of the  most inspiring entrepreneurs that really made a difference in my life!

     

    Bianca Abud |

    Owner, Princess & Tiaras

     

    DO WHAT YOU LOVE!

     

    CREATE A BUSINESS YOU LOVE

    ON YOUR OWN TERMS!

     

    BE YOUR

    OWN BOSS!

     

    MAKE THE MONEY YOU WANT!

    Imagine charging enough to be profitable on EVERY PARTY so you can meet your money goals—take that vacation, buy that car, pay off your bills!

     

     

    WORK WITH DREAM CLIENTS!

    Imagine working with clients who value your time & talent and are more than happy to pay you for it!

     

     

    WORK HARD & PLAY HARD!

    Imagine living and breathing all things party! Work everyday on what you love to do and get paid well for it!

     

     

    FLEXIBILITY & FREEDOM!

    Imagine creating your own hours and schedule that work for you!

     
     

    NOW'S THE TIME TO

     

    TAKE ACTION!

     

    WITH A ROADMAP OF COURSES TO LAUNCH OR ELEVATE YOUR PARTY PLANNING BUSINESS!

     
     

    PARTYPRENEURS™ 101 COURSE

    10-WEEK PROGRAM FOR NEW & ASPIRING PARTY PLANNERS

    COURSE INCLUDES:

     

    WEEKLY ACCESS TO ALL 8 PARTYPRENEURS™ 101 MODULES

    (value: $2,376)

     

    WEEKLY FB LIVE Q&A CALLS WITH TONYA COLEMAN

    (value: $2,000)

     

    RESOURCE LIBRARY OF DOWNLOADABLE TOOLS

    (value: $497)

     

    PRIVATE ONLINE FACEBOOK GROUP

    (value: $1,500)

     

    TOTAL VALUE:  $6,373

    JOIN NOW & GET ALL THIS AMAZING VALUE FOR ONLY!  

    3 PAYMENTS OF $397*

    --OR-- 

    $997PAY IN FULL

    * PAYMENT PLAN OPTION IS 3 PAYMENTS FOR 3 CONSECUTIVE MONTHS

    PAY IN FULL AND GET ACCESS TO ALL 8 MODULES ON DAY 1!

    SURPRISE SUMMER SESSION!

    DOORS ARE NOW OPEN

    DON'T MISS YOUR CHANCE TO GET THIS AMAZING OPPORTUNITY

    TO LEARN HOW TO START YOUR PARTY PLANNING BUSINESS THE RIGHT WAY

    WITH A COACH BY YOUR SIDE!   

    0
    0
    DAYS
    0
    0
    HOURS
    0
    0
    MINUTES
    0
    0
    SECONDS

    SPACE IS LIMITED.

    When the timer runs out, doors will close until the fall session.   

    CLASSES START JUNE 21!

    DON'T MISS OUT ON THIS SURPRISE SUMMER SESSION!

    PARTYPRENEURS 101 IS ONLY OPEN 2 TIMES A YEAR - SPRING & FALL

    AND...THE PRICE IS INCREASING TO $1497 FOR THE FALL SESSION...

    SO TAKE ADVANTAGE OF THIS SURPRISE SESSION AND SAVE!

    FAQ


    •  
    • Who is this course for? 

      This course is for aspiring party planners who are ready to launch their party planning business AND new party planners who are tired of attracting the wrong clients and need help elevating their business in several areas.  If you have dreamed of starting a party planning business and not sure how...YOU HAVE HIT THE JACKPOT! If you have been in business for less than 2 years, and are frustrated, close to burnout or not making enough money, it’s not too late to turn it around!  Partypreneurs® 101 will help you re-evaluate your business and realign it with my money-making step-by-step roadmap so you can start making the money you want and actually enjoy your business.

       
    • What's included in the course?

      All of the video modules in the course are pre-recorded so you can access the modules online in your dashboard at any time that is convenient for you.  Modules range in length from 30 min to 1 1/2 hours. Each module comes with a downloadable workbook with action steps to help you implement what you learned in that module, resources, templates and worksheets.   

       
    • How much does this cost?

      Partypreneurs® 101 course is $997 if paid in full or 3 payments of $397 if you choose the payment plan. The payment plan charges your card for $397 when you sign up and then again for 2 more payments 30 days apart.  The price will be increasing to $1497 this fall, so if you want to join...join now and save almost $500!

       
    • Will I get one-on-one coaching with Tonya?

      Partypreneurs® 101 does not include one-on-one coaching with me.  BUT I WILL BE THERE WITH YOU EVERY STEP OF THE WAY!  It includes weekly Q&A group coaching sessions via Facebook Live in your private FB Group weekly for 10 weeks (total duration of the course). You will be able to show up live to the coaching sessions to get your questions answered or if you can't make it live, you can send your question in ahead of time and Tonya will answer it on the call.  All Q&A group coaching sessions will be recorded for you to watch anytime.

       
    • Why should I take this course instead of other business courses?

      Well, that’s pretty simple. This course is taught by an event planner for event planners with a proven successful business! There aren’t very many courses out there that teach specifically the party planning business and definitely not by an event planner who has been there and DONE THAT!

       

    YOU CAN'T MOVE FORWARD

    IF YOU KEEP STANDING STILL!

     
     

    It has been a passion of mine to share my knowledge of the party planning business with other women party planners so we can all be BADASS and PROFITABLE business owners living our best lives!  I never did understand why other planners don’t want to share their “secret sauce”. Not me…I’m spilling all the TEA!

     

    AND…I have the business to prove it!

    I transformed my kids party planning business into a six-figure event planning business all while being a wife and mom of 5!

     

    YOU CAN DO IT TOO! 

    It takes an investment and work on your part and I'm here to help you on your journey...

    LET'S GO!

     

    14 DAY

    MONEY BACK GUARANTEE

    As an entrepreneur for over 20 years, I know what it takes to transform a hobby into a money-making business. I WANT YOU TO WIN!  AND...because I have put my no-holds barred event planning expertise into all of these courses, I know there is way more value in this training, tools and resources than the cost of the courses.  However, if after 14 days from start of class, you do not see the value, you can request a refund no later than April 25, 2021.

    ​Tonya Coleman

    Owner, Soiree Event Design®

    Founder, The Partypreneurs School of Party Planning®

    Have Questions?

    EMAIL US

    info@ThePartypreneursSchool.com

     

    © 2019 SOIREE EVENT DESIGN LLC All Rights Reserved

    Partypreneurs School of Party Planning®

    Soiree-Event Design®

    The content of this site, course videos and workbooks may not be distributed or reproduced in whole or in part without express permission from SOIREE EVENT DESIGN LLC. Sharing, distributing, or reproducing this content is a violation of the terms of membership in the Partypreneurs School of Party Planning. Violation of these terms will result in immediate termination of membership and removal of access from the courses with no refunds given.